OUR VISION
We want to remain true and relevant within the now and lead the way in the ever-altering landscape of the Fast Moving Consumer Goods industry.
We are the difference.
TradeLink has been at the forefront of supplying the Fast-Moving Consumer Goods (FMCG) industry in Southern Africa with tailored Point-of-Sale (POS) and eCommerce solutions for the last 28 years. Seeking to stretch the consumer value add and experience whilst not adding to the bottom line cost for the retailer using innovative data and system analytics, new age loyalty and rewards systems.
OUR MISSION
We strive to be transparent, build trust with our clients and have a passion in everything we do.
OUR VALUES
To be accountable, ethical, dependable and supportive.
Group Executives
Ahmed Laher
CEO
From being appointed CEO in 2011, Tradelink has seen an increase in revenue, staffing and entered into long term contracts with major clients.
Ashley Lattimer
Chairman
Founder of TradeLink Retail Systems (Pty) Ltd (1994), a company which is responsible for 55% of South African food retail sales.
Brandon Lattimer
CFO
Specialising in corporate finance, tax and accounting for the group. Brandon is a protagonist in the formulation of innovative disruptive business structures and holds a B.Com (Legal), Hons (Finance), M.Com (Finance)(Wits).
Jeff Millard
Director
Supplying support and developments to key customers in 16 countries for Fast Moving Consumer Goods, Point-of-Sale and Back Office systems.
Melissa Lopes
Financial Director
Specialising in corporate finance and tax, Melissa covers the entire group finance and administrative functions and assists in the formulation of innovative business structures. Melissa holds a B. Compt., B. Compt. (Hons) (Finance), Adv. Cert (Auditing) , Cert. (Corporate Governance).
Juan Fourie
Operations Director
Specializing in Setup and Maintaining new Business, IT Support, Key Account management and project management.
Trisin Reddy
Operations Director
Specializing in New business, Projects and Implementations (operational), IT Support and Maintenance, Key account Management.
Tonie Griffin
Operational Executive for Retail Management
22 Years’ experience in the FMCG(Fast Moving Consumer Goods) retail space
Shanonlea Howard
Complementary Business Executive
5 years in Project Management. Specializing in Key Account Management, New Business Development, Project Management, Operations (Implementation) and IT Support.
Sean Macdonald
Support Service Executive
Implementing and Maintaining Hardware to Key Customers in the FMCG market. Running all Support Service Centre Nationally and Internationally from bench repairs, asset management , stock control and transportation of goods, courier partners and company fleet vehicles
Jaco Steyn
Operations Executive
Project Management, Account Management, New Business, Operations and IT Support
Claire Alexander
Presales and Delivery Executive
Claire brings a wealth of international and local experience in strategic customer and partner relations, sales, marketing communications and business development to the organisation.
Agnetia van Niekerk
eCommerce Division Executive
Agnetia has demonstrated experience in eCommerce and the Digital Marketing space.
Working with experienced software developers and Cloud Architects to build cutting-edge solutions that change how our customers do business.
Clients
