Today, retailers face an ever-shrinking economy where consumers are demanding more value and increased convenience. In South Africa, the innovation landscape in retail has changed dramatically for both tier 1 as well as SME retail.
Payment innovation has been at the forefront of change, South African Retailers, Banks, PSPs, and Fintech are world leaders in comparison to many European countries and the US payment market.
Global payment trends have taken off in South Africa, and new payment solutions such as BNPL as an alternative to credit have gained strong traction. Retailers accepting cryptocurrency as payment shows just how advanced the SA retail and payment leaders are.
While cash remains the predominant payment method in South Africa, it comes at a huge cost and risk for retailers and banks. The good news is card and digital payment methods experienced a larger-than-average adoption during Covid, building on this, the upward trajectory looks to continue as confidence grows and younger consumers enter the workforce.
Retailers are trusted brands in the South African market and remain the greatest influencers on consumer payment behaviour through loyalty and brand power and will ultimately drive the shift to cashless.
When mapping the in-store customer journey, payment is a crucial part of the experience. It is the area that demands the greatest trust from the consumer. It is key for retailers to provide a safe, reliable, and frictionless payment experience. Retaining consumer confidence is key to delivering a great customer experience, increasing loyalty, and adopting new payment services.
Retailers rely on stability, speed, and accuracy from all their partners in the payment value chain. Trade Link is the trusted partner to most of the retail acquiring banks and payment service providers in South Africa.
Our dedicated team is 100% focused on over-achieving on SLAs, it is our mission to ensure retailers and payment providers deliver on their service promise, even more so during peak trading periods and seasons such as Black Friday.
Trade Link specialists work closely with retailers, their acquiring bank, and payment partners to deliver a seamless payment service to retailers. Together with our partners, we boast an impressive track record of exceeding our service level agreements.
Our team of specialists operates across multiple disciplines to manage projects, implementation, and inventory to the service desk and onsite support services to both tier 1 retailers and independent retailers across South Africa.
We are proud to be trusted by South African retailers, banks, and PSPs to manage over 50,000 payment devices.
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